Movie
promotion is the practice of promotion specifically in the Movie industry.
Sometimes called the press junket or Movie junket, Movie promotion generally
includes press releases, advertising campaigns, merchandising and media, and
interviews with the key people involved with the making of the Movie, like
actors and directors. As with all business it is an important part of any
release because of the inherent high financial risk; Movie studios will invest
in expensive marketing campaigns to maximize revenue early in the release
cycle. Marketing budgets tend to equal about half the production budget.
Publicity is generally handled by the distributor and exhibitors.
MOVIE
PROMOTION CAN BE DONE BY TWO WAYS :-
Internet
Virtual
relationship hyperlink marketing, wherein a major search engine offers articles
seemingly presenting interesting news related items.
Creation
of standalone studio-sponsored per-film websites such as
"example-the-movie.com".
Online
digital film screeners: These digital film screeners have the benefit of
letting you send individual copies of your film or a promo to the press, sales
agents, distributors etc. Using them its simple to send individually controlled
copies of your film to various recipients with different expiry dates. Along
with the security of individual expiry dates, you can see reports of who viewed
your film and track their viewing of the film.
Viral
marketing: free distribution of trailers on movie-oriented websites and video
user-generated-content websites, and rapid dissemination of links to this
content by email and blogs. Includes alleged leakage of supposed
"rushes" and "early trailers" of film scenes. Sometimes,
the efforts go further such as in the lead time to the successful premiere of
the film, The Muppets which was preceded by several original film shorts on
YouTube over a number of years while the film was in production.
Creation
of Internet Marketing campaign using Paid Advertisement and Social MediaMarketing.
Print
Paid
advertisement in newspapers, magazines, and inserts in books.
Cross-promotion
of original book or novelization, including special printings, or new cover
jackets ("Now a major motion picture.")
