Multicentricsolutions - Movie Promotions

Movie promotion is the practice of promotion specifically in the Movie industry. Sometimes called the press junket or Movie junket, Movie promotion generally includes press releases, advertising campaigns, merchandising and media, and interviews with the key people involved with the making of the Movie, like actors and directors. As with all business it is an important part of any release because of the inherent high financial risk; Movie studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.

MOVIE PROMOTION CAN BE DONE BY TWO WAYS :- 

Internet

Virtual relationship hyperlink marketing, wherein a major search engine offers articles seemingly presenting interesting news related items.

Creation of standalone studio-sponsored per-film websites such as "example-the-movie.com".

Online digital film screeners: These digital film screeners have the benefit of letting you send individual copies of your film or a promo to the press, sales agents, distributors etc. Using them its simple to send individually controlled copies of your film to various recipients with different expiry dates. Along with the security of individual expiry dates, you can see reports of who viewed your film and track their viewing of the film.  

             

Viral marketing: free distribution of trailers on movie-oriented websites and video user-generated-content websites, and rapid dissemination of links to this content by email and blogs. Includes alleged leakage of supposed "rushes" and "early trailers" of film scenes. Sometimes, the efforts go further such as in the lead time to the successful premiere of the film, The Muppets which was preceded by several original film shorts on YouTube over a number of years while the film was in production.

Creation of Internet Marketing campaign using Paid Advertisement and Social MediaMarketing.

Print

Paid advertisement in newspapers, magazines, and inserts in books.

          

Cross-promotion of original book or novelization, including special printings, or new cover jackets ("Now a major motion picture.")

       

Comic special editions or special episodes     

Multi Centric Solutions - Mobile & Email Marketing

Mobile Marketing:

We've become a mobile society, worldwide. People around the world are on the go, and nearly everyone has a mobile phone or a mobile device of some kind to help them connect with people, information, and businesses from anywhere. Sure, people are still making and receiving phone calls with their mobile phones, but increasingly, they’re also texting, searching the Web, downloading applications, consuming content, responding to ads, spending money, and generating value for themselves and marketers, not just with phones but a wide range of devices as explained below.

The mobile device is increasingly becoming a cornerstone of our mobilized society. In fact, for many people around the globe, a mobile device has become their primary communication and commerce tool. Whenever our world changes, so must the practice of marketing. This book is all about showing you how to embrace this change. We show you how to embrace the emerging practice of mobile marketing and engage your customers through and with the mobile devices they use.

Mobile marketers are subject to many legal requirements and industry guidelines, and many mobile marketing campaigns require carrier approval. Mobile marketing has the ability to provide you with all kinds of great data on your customers and prospects, including their location data, so we include tips and ideas for using mobile tracking reports and analytics to improve your strategy and increase your sales.

Email Marketing:

E-mail marketers are also subject to legal requirements, consumer mistrust, and Internet service providers (ISPs) blocking and filtering unwanted e-mails by the billions. This book shows you how to adhere to professional standards, improve your deliverability, and execute your e-mail marketing strategy with current laws in mind.

Because your prospects and customers have to share their e-mail address in order for you to deliver valuable e-mails, this book explains how to build a quality e-mail list of subscribers who reward your e-mail marketing efforts with immediate action and outstanding return on investment (ROI). I include tactics that you can use immediately to start building your list as well as tips for obtaining permission and getting your list subscribers to take action on your e-mails.

E-mail marketing doesn’t conclude with the successful delivery of an e-mail, so I also explain how you can find out who is opening and clicking your e-mails. I include tips for using e-mail tracking reports and Web analytics to increase the number of your e-mail list subscribers who regularly make purchases and refer your business to their friends and colleagues. I also explain how you can use e-mail to improve search engine optimization, blogs, surveys, and other new technologies to deepen your customer relationships and extend your online presence.

E-mail Marketing mix isn’t as simple as transferring more traditional message formats into electronic formats or abandoning more expensive mediums in favor of e-mail delivery. Maximizing your business’ e-mail marketing potential involves two ongoing tasks:

Analyzing the strengths and limitations of each medium in your marketing mix

Developing messages that work harmoniously across multiple mediums to achieve your objectives

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MULTI CENTRIC SOLUTIONS SAP CRM & WEB LOGIC

Enterprise Resource Planning

Enterprise resource planning (ERP) integrates internal and external management information of an entire organization, encompassing all the aspects of business like finance, sales and service, customer relationship management, human resource, manufacturing etc.

Multi Centric's integrated ERP applications facilitate the automation of your organization's processes, support the information flow between all your business functions and manage the connections to outside stakeholders.

Our endeavor is to help your organization gain greater visibility in all areas of business, from daily operations to a strategic decision level by making our ERP Solutions work for you. A high-level view of key business areas facilitates quicker and more accurate management decisions. Insight into production, inventory and financial data makes it easy to identify opportunities for cost savings and efficiency improvements.      

 

Multi Centric believes that each company has its own set of requirement needs which can be answered through cutting Edge customized solutions. The ERP solutions provided by Multi Centric COE are based on Agile Methodology on iterative based releases of modules. The entire engagement involves continuous interaction and communication with your organization, enabling you to re-evaluate project priorities with a view to optimize return on investment.

The highlight is the customization of the modules according to your individual business, to ensure the solution is well fit for your organization. The overview of the modules is as follows:              

Finance

Inventory

Sales

Purchase

Manufacturing

                        

Customer Relationship Management

Customer Relationship Management (CRM) is an efficient, adaptable technology solution for managing business processes and strategies by optimizing the client management life cycle.

Multi Centric prime focus is to provide an abstract approach based on your company's business values and help you gain a 360-degree view across marketing, sales, and customer service departments to assist you in responding quickly to changing business environments.   

Our CRM COE has standardized the functionalities to help you gain deeper business insights and agility, to attract and increase client retention, and be equipped with better decision support. We deliver comprehensive CRM solutions designed for your organization, with potent and intuitive workflow capabilities to streamline and automate regular tasks as well as organization wide business processes for improved operational efficiency.

Maximize your benefits by collaborating with us to create a perfectly integrated CRM solution that converts your existing customers into lifelong customers and potential customers into new customers. With our dynamic CRM solutions, your business can

Achieve an all-round customer view

Achieve high user acceptance and productivity

Enable application flexibility

Accelerate project delivery and ROI

Attain increased performance, scalability

Streamlining and managing a network of business processes right from raw materials procurement, manufacturing to distribution management of end product isn't an easy task. And who knows it better than Multi Centric.

Multi Centric Solutions - Custom Applications

Custom application is also known as bespoke application or tailor-made application. Custom application is application that is specially developed for some specific organization or other user. As such, it can be contrasted with the use of application packages developed for the mass market, such as commercial off-the-shelf (COTS) software, or existing software. Since custom application is developed for a single customer it can accommodate that customer's particular preferences and expectations. Custom application may be designed in stage by stage processes, allowing all nuances and possible hidden dangers to be taken into account, including issues which were not mentioned in the specifications. Especially the first phase in the software development process may involve many departments, including marketing, engineering, research and development and general management. Large companies commonly use custom software for critical functions, including content management, inventory management, customer management, human resource management, or otherwise to fill the gaps present in the existing software packages. Often such applications are legacy software, developed before COTS software packages offering the required functionality became available. Custom application development is often considered expensive compared to off-the-shelf solutions or products. This can be true if one is speaking of typical challenges and typical solutions. However, it is not always true, custom application development by a reputable supplier is often a matter of building a house upon a solid foundation and, if managed properly, it is possible to do this quickly and to a high standard. In many cases, COTS software requires customization to correctly support the buyer's operations. The cost and delay of COTS customization frequently adds up to the expense of developing custom application.

Additionally, COTS comes with high upfront license costs. Thus only the big corporations are able to absorb such high costs upfront. Additionally, the big software houses having COTS products revamp their product very frequently. Thus a particular implementation needs to be upgraded for compatibility every 2–4 years. Given the cost of customization, such upgrades also turn out to be expensive as a dedicated product release cycle will have to be earmarked for it. The decision to build a custom application or go for a COTS implementation would usually reside on one or more of the following:

Finances - Cost and Benefit:

The upfront license cost for COTS products mean that a thorough cost-benefit analysis of the business case needs to be done.

Time to market:

COTS products usually have a lesser time to market.

Size of implementation:       

COTS come with standardization of business processes and reporting. For a global and national player, these bring in gains in cost savings, effeciencies and productivity.

Multi Centric Solutions - Print Media

Logo Designing

The company logo is the identity for any website. It plays an important role in making your business famous amongst your targeted customers. Adonis offers unique logo designing services which are best for you and also can make a trade mark for your company. If you are thinking to get an attractive meaning full logo for your website, and then you must contact us. You can see our portfolio and get an idea of our quality work. Once you work with us, you will never be disappointed. You can contact us through e-mails and calls.

Brochure Designing

The brochure is one of the best ways to present your company. There are tri-fold brochures used to advertise a new product or service that your company offers, or there are bi-fold folders that are used to present your company projects outside or inside it. There are different brochure types, and every type has a different way to be designed. The criterion adopted to design a bi-fold brochure to present your company projects for internal use would be different from the one for external use.

                                          

Letterheads Designing

A professional letterhead design plays an important role in daily business communication. Although it may be a simple sheet of stationery with your company logo and contact information, a professional letterhead design is the cornerstone of building your company’s brand identity. A professional letterhead design will help establish a company as an independent and professional organization. Since the majority of all official correspondence such as invoices, receipts, bills, or verification, use your letterhead, it’s important that you have a professional letterhead design. A professional letterhead design sends the message that you, and your business, are “official” and established enough to meet any customer’s needs. In addition to making your business seem established, a letterhead will also build awareness of your brand. A letterhead design will serve as another way to display a company logo, and will be an important part of any corporate identity. The popularity of full color letterhead design has enabled businesses to use letterhead to highlight their logo design thereby creating both a great design, and a consistent brand identity.sinesses to use letterhead to highlight their logo design thereby creating both a great design, and a consistent brand identity.

Business Cards Designing & Poster Designing

 Our business cards are of the highest quality available in the market place today. Using your own design, or our extensive range of templates, our websites has been developed to make sure you’re ordering experience easy, fun and best value for money. Your business cards must be unique to reflect your personal style. Your cards are the first connection you make with your customers. You are going to love the quality of our business cards and stationery, each featuring unique designs and characteristics that distinguish you from the other company. Our intricate craftsmanship and rich card stocks make us leaders in the industry. We would love to help you develop your own ideas. We have lot of design templates to choose from it... We offer full color custom of Business Cards to meet any budget. Our Business Cards and stationery feature updated classic and unique designs. We furnish a sophisticated collection of fine business card stock.

Flex & Hording Designing

Our business cards are of the highest quality available in the market place today. Using your own design, or our extensive range of templates, our websites has been developed to make sure you’re ordering experience easy, fun and best value for money. Your business cards must be unique to reflect your personal style. Your cards are the first connection you make with your customers. You are going to love the quality of our business cards and stationery, each featuring unique designs and characteristics that distinguish you from the other company. Our intricate craftsmanship and rich card stocks make us leaders in the industry. We would love to help you develop your own ideas. We have lot of design templates to choose from it.. We offer full color custom of Business Cards to meet any budget. Our Business Cards and stationery feature updated classic and unique designs. We furnish a sophisticated collection of fine business card stock.

Feel free to Contact us , and our specialists will review your requirement and propose a solution most suitable for you.

Would you like your site to be the first one listed in a search? Or at least on the first page?

Our online marketing services will drive more traffic to your site – highly qualified and targeted traffic that generates business leads and increases your sales month after month. We will guarantee top ten rankings on important search engines for searches pertaining to your product. Several of the businesses across the globe have gained from our expertise with significant improvements in their online lead generation and sales.

        

Online promotions have proved to be a boon for several businesses who have understood its importance. Despite its obvious advantages in terms of cost, reach and time; online promotions haven’t caught the fancy of business community at large and are perhaps the least used marketing tools on a Web site. The reason for their lack of popularity is the limited professional expertise available to make the most of this opportunity and lack of awareness on the part of businesses. We at Catabatic understand online promotions like nobody else; and can deploy it to your advantage ensuring significant gains for your business at a minimal cost.        

 Here are some of the aspects of our approach:

Our process involves implementation of organic SEO techniques to make search engine treat your website and its content as “important”.

We use Search Engine Optimization in its many facets for optimizing your site to get you the exposure you want and need. At Catabatic we continuously keep ourselves abreast with the changing ways search engines find and rank websites.

Our approach is consistent and long-term and we do not resort to short cuts, which might prove detrimental with time. For instance: Some SEO service providers may offer you guaranteed top ranks in search engines through using keyword spam of illegitimate link building, which might give your website a temporary boost, but is sure to raise red flags at the search engines. The search engines don’t take kindly to such approaches and in turn mark such websites down permanently or even worse – may completely throw them out of the indexes in the long run.

At Catabatic we research search engines and device organic ways to promote websites on the web. These methods yield stable long term results for on-going profits for the client’s website.

 We have developed a process for increasing the chances that your site will receive good placements on the major search engines. You can start by having your site built smart by Catabatic. The major search engines use various methods for cataloging Web pages – the HTML on your Web pages will be designed with this in mind. We will include only keywords, title tags and alt tags that are relevant to your site to get the best results.

We start by researching where you come up on the important search engines and how you stack up against your competition.

We also help our clients maintain a good ranking on an ongoing basis by keeping their web site fresh. We help client’s update the content on their site on a regular schedule and help them change and improve the HTML on their Web pages.

 Our SEO Specializations:

 Single Product based websites

 Travel agency websites

 Hotel/Resort websites

 Manufacturer’s websites

 Exporter’s websites

 Business directories

 Social networking and community websites

 Real estate websites

 Media services/equipment related websites

 Air ticketing websites

                                 

SEO Packages available with us:              

 SEO for static websites

 SEO for database driven websites

 Advanced SEO for database driven websites

 SEO Package for static websites:            

 Our starter SEO package is suited for websites with 1-50 web pages. Starter package includes the following tasks            

 Fix HTML errors in every page

 Correct HTML compatibility issues in every page

 Optimize headings and page content to become readable by search engine

 Remove show stoppers such as HTML redirects and replace with appropriate SEO friendly redirects

 At Meta content for each page

 Build internal links according to the key phrases provided by you.

 Build external links from legitimate and genuine sources to promote website visibility.

 Fix link texts within external websites and internal pages

 Create search engine optimized links

 Adding title and alt text to photographs

 Add title text to all internal links

 Adding robots.txt

 Build search engine site maps

 SEO Package for database driven websites        

 All tasks in “SEO package for static websites” +

 URL rewriting as required

 Auto-submission of updated site maps as they are generated

 Auto-generation of site maps as pages change

 Advanced SEO Package for database driven websites:  

 All tasks in “SEO package for database driven websites” +

 Page-wise traffic monitoring

 Visitor tracking

 Search engine rank monitoring

 Phrase optimization on pages through search engine traffic analysis

Please feel free to Contact us, and our specialists will review your requirement and propose a solution most suitable for you.

Multi Centric Solutions - Testing Services

More than half of all software projects fail to meet objectives or suffer significant schedule and/or budget slippage because defects are discovered too late. Studies show that finding and fixing defects during test execution can cost 50 times more than during the early requirements phase-and 200 times more if left until production. According to Patricia Seybold Group, early defect detection can cut overall cost of defects by a third. Businesses expect IT organizations to deliver higher quality systems in lesser time, and with fewer resources. Software testing is often the first systems-development budget item to be cut when corporate spending is trimmed. Large organizations are finding it increasingly difficult to do comprehensive software testing internally. Multicentric is pure-play software testing services organization offering comprehensive testing solutions ranging from performance to interoperability testing. These solutions help organizations achieve predictable software quality gains while reducing the time and cost associated with testing activities by leveraging Multicentric’s Global Delivery Model. The domains in which Multicentric has expertise are: Banking & Financial Services, Datacom & Telecom, Pharmaceuticals, Embedded Systems, eLearning, EAI and ISVs.

Types of Testing        

STRUCTURAL TESTING

BEHAVIOURAL TESTING

AUTOMATION TESTING

STRUCTURAL TESTING   

Structural Testing (White-box testing) Multicentric offers Structural Testing or White-box testing services. Our highly effective White-box testing services cover the following: Unit and Integration Testing (open source/commercial tools) Automation of unit tests and daily-build testing API testing Development of frameworks for Unit/Integration/API testing

BEHAVIOURAL TESTING           

Our Behavioural testing services spans various domains and has proven competency in Pharmaceuticals, Telecom, Datacom, Banking & Financial Services, eLearning, Embedded Systems, EAI & ISVs, Desktop Publishing, Retail, ERP, and Travel & Logistics. A snapshot of our functional and non-functional testing offering is as follows: Functional Load/Stress/Performance Security Globalization and localization testing Accessibility Usability Configuration, Compatibility, & Conformance testing Installation testing Standards and logo compliance testing Automation using Mercury, Rational, Silk or any other tool of choice Creation of Automation Tools Regression testing Beta testing Third party validations and acceptance testing

AUTOMATION TESTING  

While automating some or all of your testing can provide a significant return on investment, but most test automation projects fail because test automation success is more than just buying the right tool. Organizations taking the first step towards automation often stumble at one of many stages of automation including identifying the automation need, evaluating the tools, taking a "make or buy" decision, training, deployment of the tool and creation of frameworks and scripts. Pure Testing automation services help save your company from making an expensive test automation mistake in any of the steps mentioned above. Multicentric has some of the best automation specialists on its roles who can deliver change resistant, tester friendly solutions for: API based automation CLI (Command Line Interface) based automation Unit testing automation Functional testing automation using commercial and open-source tools Performance testing automation Creation of custom tools Some of our Automation Framework Benefits include: Flexible keyword-driven framework Reduced cycle time for automation resulting in reduced automation cost Automation for the masses, minimizing the need of automation experts for maintaining automation systems Database driven Customized reporting for all stakeholders Automated scheduling Better quality control Multicentric has extensive expertise in building Automation Frameworks built on Rational, Mercury, Segue, Open Source and a mix of COTS and Open Source.